China’s General Directorate of Market Supervision investigates the alleged violation of the Electronic Commerce Act

The establishment of a case by the General Directorate of State Markets of a broadcasting subsidiary of the fast-hand technology company may pose a new challenge to the platform for the rapid expansion of the electricity company ‘ s operations on a short video basis.

On Friday, it was reported that the Superintendence of Markets had opened an investigation into alleged violations of laws and regulations such as the Electronic Commerce Act by Chengdu Express Buying Technology Ltd.

The regulator noted that ” live broadcasters, as an important part of the platform economy, play an important role in promoting innovation, promoting consumption and expanding employment. However, due to the multiplicity of the types of subjects involved, the complexity of legal relations and the lack of accountability, there is a high level of confusion in the telecom industry and the persistence of violations such as false marketing and hypocrisy, which are strongly reflected in society.

China ‘ s live telecoms industry has created a vast ecology, ranging from make-up and household electricity to food, with anchors selling their products on the platform and some of them being among the most popular. However, in recent years, the industry has been exposed to a number of scandals, such as counterfeit goods, false marketing and tax evasion.

According to the General Directorate of Market Supervision, the decision was taken to further reduce the responsibility of the power company ‘ s main platform, to better protect the legitimate interests of consumers and micro, small and medium-sized businesses and to promote higher levels of compliance in the telecom industry.

In a statement released on Twitter, Chengdu promptly stated that it had received notification from the regulator that companies would actively cooperate with the regulatory authorities ‘ investigations and would use it as an opportunity to improve compliance, ensure accountability, fulfil social responsibility and better protect the legitimate rights and interests of consumers and various players.

The statement added that, at present, the company ‘ s operations were functioning normally.