What’s the edge of the Achilles microtheater project?

As the main vector of the drama moves from a small program to a popular app, its influence is growing, and policy incentives and platforms are being pushed, and the drama moves from its initial crude growth to quality competition. Recently, various platforms such as the Achi art, the red fruit and the televised video have launched a microtheater-related support programme to further the normative and industrialization of this content. Among them, the recent upgrading of the Microdramatic Cooperation Programme of Achilles, which is a typical representative of the long-video platform ‘ s dynamic microbes, has drawn great attention to the industry chain.

The media has found three highlights of the micro-drama programme, which has been upgraded by the Achilles. First of all, attention is paid to the core of the script, which provides not only a competitive base amount, but also a split and post-show incentive. Second, both in the production of scripts and in the production of home-made plays, the Achilles has added a system of post-broadcast incentives, particularly for the script’s and for the producers, which is higher than the industry’s. Finally, for the first time in the industry, Achilles introduced the Actor Route Project, which provides an upscaling path to the long video content progression for leading micro-entrepreneurs.

As can be seen, the Achilles microtrama cooperation programme places particular emphasis on the twin guarantees of “recreational returns” and “growth paths” in an attempt to create a more long-term, virtuous industry cooperation paradigm.

The script.:MostHB+DetailedLayers to strengthen creative security

At present, the microtheatre industry is still dominated by overall project cooperation, and projects that actually achieve single scripts are rare on some platforms. It is noteworthy that, for the first time in a collaborative programme recently released, Achilles placed the collaboration on scripts at the forefront, demonstrating the importance that the platform attaches to the scripts, which is also the most direct change in the microdramatics programme.

Another advantage of the Achilles microtheater at the bottom of the script is to focus the core on the script itself and not on the qualification background of the writer. This mechanism has somewhat lowered the threshold based on industry experience and has focused more on quality of content, thus providing more opportunities for new authorship and original creation.

Specifically, the Platform is working on a “basket fee + net profit share + post-relay incentive” model for individual scripts, which provides a guaranteed cost of 50,000 to 200,000 yuan per script rating, with a net profit split of 10 to 20 per cent, as well as a post-relay incentive, which is more competitive than other platforms and can be followed by a maximum of 300,000. As a result, whether a new author or a full-fledged author, with a script rating of S, a floor of 200,000 yuan and a 20 per cent split would be obtained and a ratio of 150,000 yuan to 20 per cent would be obtained at the A++ level. Post-broadcasting results at S and A++ levels received up to 300,000 and 150,000, respectively. In addition to the single script cooperation, the Achilles art has launched the industry-specific In-depth Framework Cooperation Program, which provides for a full-year demand for no less than 60 scripts, i.e., five or more per month, and a 30 per cent advance on co-operation costs, for a contracted studio or senior author.

It is a matter of concern that the minimum amount of Achilles awarded to a single script is the highest in the industry, and that the “Foundation of the Story” is the first in the industry. The mechanism is focused on the quality of scripts as a core rating and differs from the usual other forms of platform collaboration focused on human or team qualifications. The author was given a cylindrical pill with high levels of security and upfront money, so that they could create. The rating gradients and scales of the scripts outside the bottom are also more nuanced, allowing for a corresponding return on all levels of the scripts after they have been certified by the market, and the award after the script is the first for the industry (the system is detailed below).

On the whole, the Achilles art is not based on a simple flow split or buyout system, but rather on the choice of placing the Platform and the author’s interests in depth through a “basket + split + reward”, reflecting its recognition of the value of a quality script and its long-term operational sense of content ecology.

New post-cast reward:

Concerned about content market and long-term value,

Promoting quality of content and market performance

In addition to the collaboration programme on scripts, a new “post-casting award” mechanism was also the focus of the project. Archie has increased the post-show incentives at the level of collaboration in the production of scripts and home-made dramas. The mechanism focuses on the script and the producer, the incentive threshold is clear and the incentive is set at a level higher than that of other platforms in the market.

On the basis of the old pattern of accounts, additional incentives based on market performance and combined influence after the production is broadcast can amount to up to $1 million for home-made theatres. This mechanism, which differs from the pure flow-oriented approach of some of the platforms, shows that the Achi art is concerned not only with the pre-production level of content, but also with its actual broadcast effects and social resonance, with the establishment of a quality closed loop management from production to broadcast. At the same time, this mechanism, which focuses on the long-term value and quality of content, also reflects the systematic thinking of the Acchia in the design of the collaborative model, which involves a three-stage, pre-production and late broadcast, and establishes a system of incentives based on a full content life cycle.

It can be argued that the establishment of a post-broadcast incentive mechanism is of significant positive value to partners, platforms and industries. In the case of partners, this is a further recognition of the long-term value and social impact of their content; in the case of the Platform, incentives can be used to continuously attract high-quality content and to enhance overall content quality and user adhesion; and in the case of industry, it can help to reverse the tendency for some of the short plays to “start and end” and “flow and quality” and to promote the movement of micro-short plays towards complete narratives and good production.

It is believed that such respect for the partners and the pursuit of the quality content will attract more project-sensitive producers to join the acrobatic ecology of the achive. To date, the Achilles micro-theater has generated many high-quality and diverse content, such as the successful work of the “What’s Up with the World” and “A New Heaven” and “Away with Hee-hee” covering a wide range of topics such as youth, miracles, costumes and sweet pets, and it is believed that this escalation of the micro-theatre project will lead to a virtuous circle of “rewards for better content and more returns for more quality content”.

This is the first of its kind:

Enriching content ecology and building sustainable development pathways for micro-fatal talent

There are many actors in the micro-short drama industry and many prominent actors have emerged in the head, but the lack of a clear development path for actors remains a major problem in the industry. Many actors, despite the attention given to certain dramas, have difficulty in achieving sustainable career development.

This upgrade of the Acchia partnership is very innovative and clearly distinct from other platform mechanisms, as well as the launching of the Actors’ Starline Project. The programme, which is based on the “five micro-short play combinations” as its core model of cooperation, systematically promotes the development of actors from micro-short dramas to the long video field, with the aim of providing excellent micro-short actors with sustainable development pathways from micro-short dramas to long video content, such as television dramas, films, ensembles, etc., and guaranteeing the quality of their work and the accumulation of brand names. Through the Actors Route Project, the platform’s content resources and brand strengths in the field of long video are combined with the growth needs of the microtreaper, providing a clear and visible path to the rise.

The plans not only help individual actors to grow, but also have a positive impact on co-producer and platform ecology. For producers, working with actors with growth potential can enhance the quality of their work and market recognition; for the platform, it can help to create a well-known micro-fellow cast and a virtuous circle where talent and content are mutually reinforcing; from an industry point of view, the “actressor route” project reflects the strategic vision of ecclesiastical integration of micro-feasance into larger content ecology, which is no longer seen as a stand-alone content product, but rather as an important area for talent incubation, IP grinding, and modelling. At the same time, the `micro-short + long video’-enabled route design also provides new ideas for the whole industry to match actor development and content.

The comprehensive upgrading of the Achilles microtheatre programme has sent a clear signal to the industry that the platform is pushing the microtheatre industry to focus on the quality of content, the growth of creators and the long-term health of the industry. As a result, with a focus on “precision” and “IPization”, especially in favour of women’s high-frequency emotional content, many compact, creative, and long-temporal micro-draughts have been developed on the Acchia platform, such as The Incubation, which is being broadcast on the radio, ” Three Lifes of Destiny ” . With the upgrading of the partnership programme and the inclusion of more creators, it is expected that more high-quality works will be available in the future, further enriching the micro-facility ecology of the platform.

In general, with the fall of the Achilles project in cooperative mechanisms, post-broadcast incentives and actor training, a micro-feature healthy ecology based on the value of the full life cycle of content is gradually taking shape. This will not only help to create a differential advantage in quality content competition, but will also drive the micro-facility industry towards a more professional and high-quality stage of development that is ready for the future.