“The Horses of the World” has earned more than $2.5 billion, and foreign market contributions continue to climb.
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“The Horses of the World” has earned more than $2.5 billion, and foreign market contributions continue to climb.

New milestones have recently been reached at the Sygames Second United States-American Teenage Simulation Game ” Mama-Search Pretty Derby ” , where mobile-end life-time player spending has exceeded $2.5 billion. According to the latest data from AppMagic, the record was obtained on 24 September 2025 through Google Play in conjunction with App Store ‘ s Income. It is expected that the actual income from this second-hand draw card will be much more significant when the income from third-party application stores and other platforms is included.

Since it went online in Japan in February 2021, the Saimass has quickly lost ground in Japan and has been awarded the 2021 and 2022 Japan Hand-Travelling Income Champions. In June this year, four years after its launch, the comic-style game finally began a global journey to launch an English-language version and land on the international market. The global expansion plan of The Horses gave a strong impetus to its target of $2.5 billion — 29 per cent of total receipts last month came from overseas markets. Although Japan still accounts for the largest revenue source with 97 per cent of its lifetime mobile end income, the cumulative consumption by international users over the past three months has reached $55.3 million. The United States market has performed the most, contributing $37.2 million since 26 June, followed by Canada with $3.4 million.

The vast majority of the $2.5 billion proceeds still come from the long-term accumulation of the Japanese market: $1 billion on the mainland of Japan, $577.1 million in the second year, and $395.9 million in the third year, before the game went online. Despite a clear downward trend in annual revenues, ” The Horses ” was able to break the $2 billion mark in March 2024, the fourth year on the line, months before the publication in English. Global distribution, while not returning monthly income to its first peak, has successfully pushed the game to its third highest single-day record: Mobile-end income amounted to $4.46 million on 24 August 2025, after $4.47 million on 21 August 2021. This peak in income coincided with the launch of the Vodka legend contest, the updating of the Script Card Pool and the celebration of the 4.5th anniversary in Japan.

More than four months before the fifth anniversary, this year’s revenue performance is expected to reverse the downward trend — the cumulative income now stands at $232.3 million, compared with total annual income of $295.6 million last year. In response to this global expansion, Cygames spoke frankly in an interview: “We were initially not sure how the game inspired by Japanese horse-racing culture would resonate overseas, especially in Western markets. But the world is full of warm reactions from players.”